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What to Ask for When Picking a New Sign.

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Picking a Sign
June 21, 2025 33 Comments

What to Ask for When Picking a New Sign.

Choosing the perfect sign for your business is an important decision, as it plays a major role in how customers perceive your brand. To make an informed choice, it’s essential to know what to ask for when partnering with a sign company. Here are some vital aspects to consider:

1. Design and Customization Options Your sign should reflect your brand identity, so ask about customization. Can the company tailor the sign to match your logo, colors, and overall aesthetic? Make sure they provide design mockups and allow revisions to ensure your vision is brought to life.

2. Materials and Durability Not all signage materials are created equal. Depending on the location and purpose of your sign, you’ll want materials that withstand various weather conditions and remain vibrant over time. Ask what materials they recommend for your needs and how long they are expected to last.

3. Lighting and Visibility A sign is only effective if it’s visible. If you’re choosing an illuminated sign, inquire about the types of lighting available—LEDs, neon, backlit, or front-lit options. If non-illuminated, discuss placement and size to maximize visibility for foot traffic and drivers alike.

4. Installation and Permits Different cities have regulations regarding signage, so ask about installation procedures and required permits. A reputable sign company will guide you through compliance, ensuring your sign is installed legally and efficiently.

5. Maintenance and Repairs Over time, signs may require upkeep. Does the company offer maintenance services? Can they fix potential issues like flickering lights or fading graphics? Understanding the long-term care process will help you maintain a polished brand presence.

6. Pricing and Warranty Budget is always a factor, but quality should not be sacrificed. Ask for a detailed quote, including production, installation, and potential maintenance costs. Additionally, check if the company offers a warranty to cover any defects or unexpected damages.

7. Past Work and Reviews Finally, take the time to review the company’s portfolio and customer feedback. A history of successful projects and positive reviews is a good sign (pun intended!) that they’ll deliver a quality product for you.

By asking these key questions, you’ll make a well-informed decision and end up with signage that enhances your brand and attracts customers. Ready to get started on your perfect sign? Connect with a trusted sign company today!

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